To deliver an effective digital communications strategy, the following managed processes and activities need to be in place:

1. Support in developing fresh new business users to an agreed profile;
2. Content Strategy:
   • Development of an editorial schedule that supports the service offering;
   • Production of ‘strategic’ content as identified by the editorial schedule;
   • Social media posts and blog posts of ‘strategic’ content;
   • Social media posts of ‘reactionary’ content.
3. Social Media Support:
   • Support sales activities on social media;
   • Help identify the contact points in available prospect types;
   • Identifying suitable social media platforms
     for lead generation content posting.
4. Reporting:
   • Site reach;
   • Social media reach.
5. Web site:
   • Support the web site by adding landing and content pages to
     the web site as required by the activities of the sales team.

By adopting this approach, a business can evaluate the success of the training/ development in terms of the 4 drivers listed above and from the perspective of their base level;